While it can be somewhat inefficient and time consuming to use the New York bus system, thanks to a new app called Via, there is now another option. The user friendly app has been described as “a smarter way to get around New York,” and compared to other transportation services is cheaper, charging the traveler a mere $5 a ride.
When Via first got to New York (from Tel Aviv, Israel, where the app was launched) it was only in operation between the Upper East Side and Midtown between the morning and evening rush hours. Now it has extended its timing and its locations, from 6.45 am to 9 pm and between 32nd and 110th Streets. The first five rides cost a flat rate of $5 if the rides are pre-purchased (when they are not, the fee increases to $7).
While to date it has not been as successful as competitor Uber, this could be because it requires multiple passengers. Still, to date, many people need rides in these neighborhoods and thus the SUVs and vans that are offered through the service is doing quite well.