Fitness, NY Environment, NY News, Tourism, Transportation

Building a Better Bridge

New York City has invited visionaries and strategists from around the world to help solve a truly NY problem: the notoriously overcrowded Brooklyn Bridge foot and bike path. The competition was officially launched in early February and is designed to raise ideas for alleviating the chronically clogged areas.

The Brooklyn Bridge and its pedestrians

The Brooklyn Bridge is an iconic tourist attraction with longstanding New York history and phenomenal views of Manhattan. The 137-year-old bridge sees an average of 16,500 pedestrians and 3,000 cyclists each day.

On several occasions (the most recent being New Year’s Eve 2018), the bridge became so crowded, forming a “human traffic jam,” and the bridge was temporarily closed. Clearly designated areas for pedestrians and cyclists are regularly ignored. Bikers have to maneuver around selfie-taking tourists and walkers have to be wary of distracted cyclists.

If you are an architectural, design, or engineering professional ages 22 and older or a young adults ages 21 and under with some good ideas for the walkway, submit them. And if you are a tourist visiting NYC in the near future, put the Brooklyn Bridge on your itinerary and see a part of New York’s glory.

Fashion, Featured, Fitness, NY News, Sports, Tourism, Transportation

New York City: Just Do It

New York City and Nike have signed a new partnership allowing the sportswear giant to use more than 30 NYC trademarks (including the NYPD Bomb Squad seal, Department of Transportation crest, or FDNY insignia) on its apparel.

NYC iconoic logos like this will now appear alongside the Nike swoosh.

The deal is an economic tourism win: Nike will pay NYC & Company, the city’s marketing and tourism outfit, royalties of 5 percent of the net sales from these emblazoned items each year. Revenue will be used to support the cost of the city’s licensing program.

NYC’s deal with Nike advances a set of ethical standards, including a ban on forced and child labor and a requirement that municipal vendors “treat employees with respect and dignity,” that the company must adhere to. Nike is also compelled to disclose where its city-branded products will be made; vendors will sign an ethical standards form when contracting with a new factory.

Tourists and NYC fans can look forward to finding Nike/NYC items as early as spring 2020.