Koalas are not just in New York’s zoos anymore. More than a few plush koalas have been affixed to landmarks across the borough as part of a cute campaign encouraging locals and tourists to donate to WIRES, the Australian wildlife rescue effort.
These fuzzy, flat-nosed creatures were placed by the New York office of Melbourne media outfit Cummins & Partners (as KoalasofNYC) in places like the Brooklyn Bridge, Tribeca, Central Park fences and benches, Soho, subway platforms, light poles, and fire stations. Each koala has a QR code printed on a tag that directs people to the fundraising page and reminds curious bypassers about the environmental and wildlife crisis in the wake of the 2019-20 brushfires. Koalas were also placed around London for the same purpose.
