Shimmie Horn’s Frederick Hotel has been featured in Vogue. With its new eatery opening at the beginning of the month, Primo’s has been slated to “bring considered downtown vibes to an area that hasn’t been known for its late-night hospitality since the Odeon defined the city’s after-hours scene in the 1980s.”
With the recent success of new businesses in the area, managing partner Aisa Shelley felt ready to take the plunge with this cool, funky new place. With interiors designed by Camilla Deterre, the place features a “mismatched terrazzo tile floor” within an Italian style art deco and Mediterranean coast.
There is a broad mirror creating an optical illusion if you’ve drunk a few too many and round tables with jewel-colored stools. Daryl Nuhn is the wine developer, making the beverage 90 percent natural. For those wanting to eat there you have a choice of going totally healthy (tons of veggies prepared all sorts of ways) or going back to your childhood for sandwiches and pasta. Of course, no matter what your choice is (healthy or decadent) you simply will not be able to resist the “special pistachio-Pernod scoop in its affogato, with coffee from Brooklyn’s Variety” thanks to a joint project with Morgenstern’s!
